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Sales & merchandising agency · Since 2011

Retail is won
on the shelf.

iRam puts trained merchandisers, stock counters and reps into South Africa’s biggest retailers, and backs every visit with data and technology we build ourselves.

Talk to usWhat we do
SHELF PACKEDCOUNT 248ORDER +36PHOTO SENTOOS FIXED

In store every day at

  • Makro
  • Builders
  • Game
  • Pick n Pay
  • Chamberlains
  • Massbuild
  • Checkers
  • Spar
  • Clicks
  • Dis-Chem
  • Leroy Merlin
  • Cashbuild
  • Buco
  • Independent hardware

What we do

Six ways we move your stock.

All services
01

Merchandising

Far more than packing shelves. We manage how your stock looks, how it is priced, and we fight for the best space for it.

02

Stock Counts

Automated ordering is only as good as the stock on the system. Our vetted counters fix it, and you see the result.

STORESUPPLIERiRam
03

Reverse Logistics

We take aged stock off the shelf and get it back to your warehouse in a condition you can sell, so the next order is right.

04

Sales Operations

Reps who understand how the retailer's system orders, armed with store reports that tell them exactly what to do in each store.

STORES × PRODUCTS
05

Stockfile Maintenance

Retailer systems are not gremlin-free. Every week we find the lines that are blocked, unlinked or mis-ranged, and get them fixed.

06

Retail Insights

Raw retailer data is unworkable. We clean it, join it to your range and turn it into insight your team can act on.

The iRam difference

Boots on the floor.
Data behind every one.

Most agencies send people. We send people who know which store needs them, what to fix when they get there, and who can prove it was done. Every visit feeds the data, and the data decides the next visit.

In store

A trained iRam team member does the work.

Field Goose

Photos, counts and forms captured on the spot.

ARIA

Joined to the retailer's sales and stock data.

You

See what was done, and what it sold.

2 924

Store locations serviced

6 849

Products looked after

7 159

Store surveys every month

152

People in the field

Our technology

Built in-house. Used every day.

See the tech
Field Goose

The app in every team member's pocket.

Every merchandiser, counter and rep runs their day on Field Goose.

ARIA

Automated Retail Insights Assistant.

ARIA collects sell-out and stock data from every major South African retailer, cleans it, links it to your range and turns it into dashboards your team will actually open.

ARIA Mobile

A store report on the phone, before the rep walks in.

ARIA Mobile puts a report for each store on the rep's phone: what is out of stock, what is running low, phantom stock, negative stock on hand, and lines that should be ordering but are not.

iRam Campus

Training that shows up on the shelf.

Our own online training portal.

Coverage

National, with three offices.

Teams run from Johannesburg, Cape Town and Durban. We are strongest in the chains below.

  • Makro
  • Builders
  • Game
  • Pick n Pay
  • Chamberlains
See our coverage
JohannesburgCape TownDurban

Let’s get you on every shelf.

Tell us which retailers you sell through and what is going wrong in store. We will tell you honestly how we would fix it.

Talk to us