WE DO IT
Building on top of an app called Repsly, we’ve created automation and visualisation tools to give customers the power to view how well we’ve executed on in-store retail plans. For example, if there was an instruction to install point-of-sale marketing material, this technology would help our partners and us understand execution progress. The progress is available for viewing in two formats, one via an online dashboard and the other via an automatic and weekly PowerPoint presentation for quick, easy and effective access to visuals and commentary.
At iRam, we believe that knowledge is power. We have our own in-house-built online training portal, iRam Campus, which hosts training material on suppliers’ products. Beyond simply hosting content, we’ve also pioneered a way of gamifying knowledge acquisition: team members complete quizzes on the content they have accessed, and the Campus generates a leader-board detailing the quiz scores for each body of content. The iRam Campus also houses the iRam Knowledge Bank, through which our team members can constantly brush up on their understanding of all retail terminology. This then gives them the edge when they’re in store, leading to a better experience for our partners and for consumers.
The score on the Campus is used for each team member for remuneration purposes as an aide to incentivise them.