The advent of automated ordering systems has led to the evolution of the role of the traditional sales representative. The role has morphed from one of fostering close relationships and relying on them to produce sales and orders, to a more technical role where the representative needs to be knowledgeable about how the system places orders. Understanding the algorithms behind the orders is now far more crucial than knowing the birthday of the store buyer. Today, the process is objective and unbiased but allows for in-store intervention. iRam’s teams are well trained, allowing them to get the best out of the automated ordering system, and positively influence sales. Our sales representatives understand how orders are placed and triggered, what affects sales, and how missing prices and dead stock undermine your effectiveness in the retail space for example. 

iRam sales representatives are also equipped with store reports that have multiple benefits. The first of these is the fact that it saves them time where they would ordinarily have to stand in queues and rely on the retailer’s systems and staff to extract reports for use in store. The second benefit is that the reports combine knowledge that iRam has about the range, thereby informing the rep as to how to treat each product in each store, allowing iRam’s unique nuanced approach rather than a blanketed approach. The third benefit is that the reports drive specific action items based on the data and coupled with proprietary calculations in iRam’s systems, rather than a raw extract from the retailer that does not tell the representative what to do with the information he has at his disposal.